Brand Ambassador Jürgen Klopp

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In football, it’s like in real life: it’s often the people who make all the difference. With the right teamwork, big things can be achieved. Nobody knows this better than Jürgen Klopp. 

The two-time FIFA World Coach of the Year successfully forms winning teams again and again through targeted motivation based on his unbridled will and ambition. 

That’s why as a company, we’ve scored a goal with this partnership. We strive for the best on a daily basis while pursuing continuous development, true to the motto ‘Those who give it their everything together can only get better’. The fact that ‘Klopp’ also grew up near our headquarters in Waldachtal makes it a perfect match. 

Welcome back, Jürgen.



Tactics king meets safe fixing. This could be the slogan of our collaboration with the likeable, successful coach. The Klopp name is a familiar one at fischer. His father, Norbert, worked in fischer’s field service for almost 35 years up until 1998, and so the company played a large part in Jürgen’s childhood. He never lost touch with Prof Klaus Fischer over the years, and a football shirt signed by the coach hangs in the company owner’s office. One thing that the two have in common is that they really get the ball rolling when it comes to innovative spirit